TripleBright Oxidation Defense Purple Shampoo Foam

What it is: An easy-to-use purple shampoo foam for brighter, longer-lasting blonde with triple-action tech that removes and neutralizes brass with no staining.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Brassiness
- Color Fading
- Color Safe

Key Benefits:
- Removes brass-inducing metals and minerals with ionic detox
- Neutralizes brassiness with precision violet technology that won’t stain or overtone
- Defends against future brass with biopolymer to help prevent reattachment of metals and minerals during washing

Highlighted Ingredients:
- K18 Triple-Action Technology: Removes metals and minerals, neutralizes brass, and defends against future brass.

Ingredient Callouts: This product is vegan.

What Else You Need to Know: This is the first triple-action blonde protection for blonde like new, hair like new.* It’s powered by K18 triple-action technology, TripleBright, which not only neutralizes existing brass but also removes up to three months of brass, causing hard water buildup in one wash* and protects against future brassiness by preventing metals and minerals from reattaching. The easy-to-apply foam neutralizes brassiness without staining or over-toning, so ideal hair tone is restored and evened* instantly and over time for all highlighted and lifted tones.

*/disclaimers

Fragrance Description: Top notes: blood orange, grapefruit, mandarin, tangerine. Middle notes: cyclamen, jasmine, wild honeysuckle. Dry-down notes: cedarwood, tonka bean, sandalwood.

Clinical Results: In a scientific test following 1 application of TripleBright:
- 1 wash removes up to 3 months of brass from hard water

In a study of 37 bleached/highlighted subjects after using TripleBright at least 1X a week for 3 weeks:
- Ideal hair tone is restored and evened

How to Use