Strengthening Rice Water Protein Shampoo

The Kitsch Strengthening Rice Water Protein Shampoo is perfect for fine, thin or damaged hair that needs extra strength. This gentle shampoo is enriched with Rice Tein NPNF®, a rice protein complex that adds shine from the first wash and makes your hair visibly stronger and fuller with regular use.

The formula gently cleanses your hair and helps reduce damage and breakage. Your hair feels smoother, looks healthier and regains a beautiful natural shine. Ideal if your hair quickly looks flat or lifeless. It is no surprise this shampoo won the Bazaar's Hair Awards 2026 for fine hair.

This shampoo:

• strengthens fine, thin and damaged hair
• winner of the Bazaar's Hair Awards 2026 for fine hair
• adds shine from the first use
• promotes visible volume and bounce
• enriched with rice tein npnf® for a protein boost
• helps prevent damage and breakage
• gently cleanses without weighing down
• ideal for daily use
• vegan
• paraben free
• alcohol free
• cruelty free

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Ingredients:
Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamide MIPA, Glycerin, Propanediol, Glycol Distearate, Sodium Chloride, Coco-Glucoside, Hydrolyzed Rice Protein, Sodium Methyl Cocoyl Taurate, Polyquaternium-7, Helianthus Annuus (Sunflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Fragrance (Parfum), Phenoxyethanol, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Sulfate, Citral, Citrus Aurantium Bergamia Peel Oil, Lavandula Oil/Extract, Limonene, Linalool, Linalyl Acetate.

Content: 355 ml.

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How to use:

• Apply a small amount to damp hair.
• Massage the shampoo into your scalp and through the lengths of your hair.
• Rinse thoroughly and repeat if needed.