ILIA Pure Eyeliner brings rich, creamy color to the eyes that blends and builds for a day to night look. The six new shades reference the glam rock era.

The twist up application comes with a built in sharpener. The healing oils of vitamin E and sesame work alongside the soothing butters of shea and coconut to moisturize and protect the delicate area of the eye.

Havana Affair is a daily go to for something soft and unique. The perfect blend of black and gold, topped with a hint of shimmer.

Nightclubbing is a radiant midnight blue, that adds a pop of color to the eye. Pair with a nude lip to allow the liner to make a statement all on its own.

Rebel Rebel is a rich creamy black that will glide with ease. Buildable and blendable for the perfect smokey eye.

Shadow Play is smoldering and cool to the touch. This iron grey shade enhances the eyes, and blends out beautifully.

Sweet Jane will allow you to forgo the intensity of a classic black line, and replace it with this soft chocolate hue.

My Generation can be used as an accent color along the lash line or blended out into the crease of the eye for a stronger look. A hybrid of muted violet hues blended with the deep tones of merlot.