B Structural Volumizing + Lengthening Mascara

Description

The Deep Dive: Introducing a volumizing mascara that's good for your lashes. The world’s first vegan B-Silk™ powered formula, designed to deliver major lash volume and length with a fortifying coat that strengthens with continued use**. Achieve weightless, lifted lashes that last 12 hours. Easy to build and remove.

**Based on a 3rd party clinical study of 100 participants ages 18-55

Fill Weight: 8 ml / 0.27 fl oz

HausTech Powered™ Innovation

• Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible web-like matrix for soft, flexible hold + buildable volume while strengthening lashes
• Rice Protein: Helps to promote hair health
• Panthenol: Derived from vitamin B5, known to condition + nourish skin

Benefits

• 5X fanned-out volume** + flexible hold
• Weightless, fiber-free lengthening
• Fortifies lashes with continued use to reduce lash loss**
• Easy to build + easy to remove
• 12 hour extended longwear**
• All-day longwear
• Clump + flake-free
• Alcohol-free
• Doesn’t smudge or transfer + resists sweat + humidity
• Ophthalmologist tested + hypoallergenic
• Safe for sensitive eyes + contact lens wearers
• Made in Italy
• Created with Kindness: Clean, Cruelty-Free, and Vegan™

How To Use

Artistry Tips

Coat lashes from root to tip and build to your desired level.

Our custom, dual-sided brush was artfully engineered for all lash types and eye shapes. Use the flat side to deposit pigment and the hourglass side for fanned-out volume.

Formula stays soft and flexible throughout application so you can build natural to fanned-out volume and length. Easy to build and easy to remove.

Pro Tips

Application tips and tricks from Sarah Tanno, Haus Labs' Global Artistry Director and Lady Gaga's Makeup Artist.

"Since this innovative formula stays soft and flexible throughout the application process, you can build it to your desired volume level without it getting clumpy or flaky. Wiggle the flat side of the custom dual-sided brush at the base of your lashes to load pigment, then roll through the tips with the hourglass side. 1-2 layers will give easy, everyday volume—amp up your look with 3-4 layers for more dramatic, fluttery volume. Don't forget to use the tapered tip of the brush to reach those tiny lashes at the inner and outer corners of the eyes."